Evelyn Partners ramps up partnership with Alfred Dunhill Padel Classic at The Hurlingham Club
Evelyn Partners has strengthened its commitment to event – one of the world’s finest celebrity pro-am padel tournaments – with a multi-year tie-up.
Evelyn Partners, one of the UK’s leading wealth managers which is entrusted with managing £63 billion of client money, has extended its partnership with The Alfred Dunhill Padel Classic sports event held at London’s prestigious The Hurlingham Club in May.
After becoming the tournament’s official wealth management partner for its inaugural event in 2024, Evelyn Partners has strengthened its commitment to The Alfred Dunhill Padel Classic – one of the world’s finest celebrity pro-am padel contests – with a multi-year tie-up.
As one of the fastest-growing racket sports in the UK and globally, padel embodies the wealth manager’s mission to encourage its clients to consider ‘what’s next?’ – not only for themselves and their own wellbeing, but also their money and the world as whole.
Invented in Mexico in the 1960s, padel, sometimes referred to as padel tennis, is played in doubles on an enclosed court about the third of the size of regular tennis court. With its own balls, rackets, set-up and rules, the game is a unique blend of other racket sports, such as tennis, squash and badminton.
Under the partnership, Evelyn Partners will not only have a prominent presence at the Padel Classic but will also build a programme for clients surrounding the event and support community initiatives spearheaded by Laureus Sport for Good, a global charitable organisation and The Hurlingham Club Foundation, which provides community action in the London Borough of Hammersmith & Fulham.
Andrew Middleton, Group Chief Marketing and Commercial Officer, Evelyn Partners, commented: “We’re really proud to be partnering with the Alfred Dunhill Padel Classic and supporting one of the fastest growing sports in the UK. We believe Padel is a great articulation of “what’s next” in sport and look forward to continuing our support of this event for a second year. Since last year’s event we have been inspired by the work Laureus Sport for Good and The Hurlingham Foundation have done to open up padel to girls in underprivileged communities and inspire “what’s next” through sport.”
Running on 14-15 May on the padel courts at The Hurlingham Club, one of the UK’s most prestigious private member’s clubs, corporate partners and industry guests will rub shoulders with a stellar line-up of sportspeople, celebrities and padel professionals.
Celebrity players already scheduled to play alongside padel pros include Judy Murray, a tennis coach and mother of Scottish tennis star Andy Murray, and former England cricket captains Michael Vaughan and Sir Andrew Strauss.
The Alfred Dunhill Padel Classic was founded by TTB Sport alongside ex-IMG executive Charlie Grave.
Nick Hoyle, Founding Partner of TTB Sport said: “We are thrilled to welcome Evelyn Partners as a key partner of the Alfred Dunhill Padel Classic. Their exceptional reputation in wealth management, dedication to human-led excellence and belief in the future of the sport, will bring an added layer of prestige to the event.”
About The Alfred Dunhill Padel Classic
For more details: www.thepadelclassic.com
About TTB Sport
TTB Sport is a marketing and investment group for sport and entertainment. We believe in the power of sport to create long-term impact for business and society.
TTB Sport has offices in London, Hong Kong, Singapore and Sydney. The business was founded in 2022 by Holly Millward and Nick Hoyle with Hong Kong-based TTB Partners. Sir Andrew Strauss is the Chairman of TTB Sport.
About Evelyn Partners
Evelyn Partners was created in 2020 through the merger of Tilney and Smith & Williamson. With £63.0 billion of assets under management (as at 31 December 2024), we are one of the largest UK wealth managers ranked by client assets.
Through an extensive network of offices across 25 towns and cities in the UK, as well as the Republic of Ireland and the Channel Islands, we support private clients, family trusts and charities, as well as provide investment solutions to financial intermediaries. Our diverse client base includes entrepreneurs, C-suite senior managers and partners of professional firms.
Our expertise span both award-winning financial planning and investment management, enabling us to offer clients a truly holistic dual expert wealth management service. Through Bestinvest, we also provide an online investment platform and coaching service, for self-directed investors, consistent with our purpose of ‘placing the power of good advice into more hands’.