China’s economy achieved a growth rate of 5% in 2024 (although foreign experts calculate a lower number2), meeting its target despite facing various challenges. However, this was the country’s slowest growth rate since 1990 (excluding the pandemic years). Growth is expected to slow further in 2025 to around 4.5% as the focus shifts to domestic consumption. This area of China’s economy has struggled in 2024 as record low consumer confidence and pent-up demand (following pandemic induced lockdowns) waned. Retail sales growth slowed from an annual rate of 7.2% for 2023 to 3.3% in September.3
Deflation has been a concern for the Chinese leadership and investors in recent years. The economy is characterised by chronic overproduction with many sectors suffering from overcapacity, poor profitability and persistent underconsumption, with households saving too much and spending too little. This puts pressure on prices, driving them down and impacting corporate earnings.
In September, China’s producers marked their second year of deflation. Deflation can be dangerous, potentially leading consumers to put off spending in the hope that prices will be cheaper in the future. This impacts growth - further weighing on consumer and business confidence.
At the same time the Chinese currency, the yuan, has been getting weaker against the US dollar. Usually, deflation should increase the value of a currency (as it did in Japan), but the yuan fell around 15% since March 2022, reducing Chinese consumer’s purchasing power to buy foreign products by a sixth.4