Investors may be getting 5% interest on a savings account but that is often fixed for many savings accounts and for others it only rises if interest rates go up. This leaves investors vulnerable to inflation: 5% may be a good level of income when inflation is low, but it starts to look a lot less attractive if inflation is 6% or higher. Inflation, as measured by the Consumer Price Index, is currently around 7%[1], so most savers will still be losing out as the purchasing power of their savings falls once that’s taken into account. Over one or two years, this might not make a significant difference, but compounded over 10 or 20 years and it becomes a significant drag on the value of any long-term savings.
There are reasons to believe that inflation will remain higher than it has over the past 15 years. A lot of the factors that have kept inflation low over the past 30 years are shifting. Globalisation is reversing, for example, making it less easy to manufacture cheap consumer goods elsewhere. Strong labour markets are pushing up wages, while rebounding energy prices are keeping inflation higher than expected.
Stock markets have historically provided a better defence against inflation. The S&P 500 has gained 10.7% annually since its launch in 1957[2], well ahead of average inflation of 5.2% seen in the UK[3]. While companies will experience higher costs as inflation rises, they often have the ability to pass those price rises onto their customers. This can allow them to maintain their margins during periods of high inflation, which should ultimately feed into share prices. We are currently seeing that companies have been able to pass on higher inflation through higher prices, with limited impact on sales, which has helped boost profitability. But you should remember that investing in the stock market puts your capital at risk and past performance isn’t a reflection on what will happen in the future.
However, it is worth being selective. Companies with undifferentiated products in competitive industries may not have the same pricing power as those with a strong brand or good market share. During periods of inflation, it is important to consider those companies that can raise their prices to absorb rising input costs.