The starting point is to step back and create a complete picture of the business and all its components. Having the right information can help you make the best decision on what steps to take. We suggest focusing on the following four interlinked areas:
1. Set a clear strategy
Creditors are much more willing to deal with businesses having problems where there is a clear and specific plan for the road ahead. You need to know where you want to take the business and have thought about the challenges ahead – and how to overcome them.
This often gets missed because people jump straight into the numbers. Yes, forecasts are important. But so are your visions and tactics for your company’s future.
2. Draw up robust forecasts
Forecasts need to be both sensible and sensitised. Scenario planning helps to show whether the figures can stand up to potential difficult economic and trading conditions. This gives credibility to financial plans and means they can be relied on to identify funding requirements for at least the year ahead.
3. Integrate the cashflow
A 13-week cashflow is a great visual tool for the business, as this takes into account items falling outside the coming month and non-trade creditors, such as PAYE and VAT.
But a cashflow forecast by itself is not enough. This needs to be integrated with the balance sheet and the profit and loss account to give a true and complete financial picture. For instance, the cash position could be made to look fine at the expense of liabilities building up on the balance sheet: this would make the business insolvent.
4. Monitor KPI reporting
During difficult times the temptation is to run around firefighting and solving day-to-day problems. But this is precisely when it’s vital to step back and focus on the business as a whole.
Monitoring KPIs helps you do just that, by focusing on critical areas that can help you turn the business around and deliver your strategy.