Emma Sterland

Emma is Chief Financial Planning Director and a member of the Group Executive Commitee and the Financial Services Executive Commitee. She is responsible for developing the Financial Planning business. Emma also has responsibility for her region as the Regional Managing Partner for London whilst continuing to look after private clients and their families. 

Emma has over 20 years’ experience in the industry, having worked for HSBC Private Bank before joining Bestinvest in 2012. Her award-winning Financial Planning team won Financial Planning Firm of the Year at the 2023 Citywealth Magic Circle Awards. 

In addition to her current responsibilities, she has a passion for financial literacy and enjoys being a mentor to and champion of individuals within the industry. She is a fellow and chartered Financial Planner of the CII.